Coach Training

What is coaching?

Coaching is: supporting people in getting what they want, by being with them in an open, inquisitive, and challenging way, so they are empowered to say, do, and be whomever they want in order to achieve the results they desire.

Why would you want to become a professional coach?

Coaching is a rapidly growing, powerful and empowering discipline that is useful anywhere you want to support others in getting what they want. For example, people choose to become certified as Professional Coaches because:

  1. They want to open a business coaching people to attain desired results;
  2. They have a business, and the ways of being and skills of coaching would support them in getting better results (this is true in most service-oriented businesses);
  3. They are employed as managers or supervisors in an organization and want to learn the skills of leading and coaching to make them more effective in their work with subordinates (coaching as a management style is much more effective and gaining in popularity according to the Harvard Business review –;
  4. They want the ground of being and skill set of coaching to support them in their own lives – in raising the bar on themselves, creating deeper connections and supporting others in getting what they say they want, personally and professionally.

What is a Professional Coach?

The designation of “Professional Coach” means you have met the McLaren Coaching criteria of skills and ways of being a professional coach. Many people take coaching into different disciplines and so the designation is flexible. For example, you might be a Professional Business Coach, a Professional Health Coach, or a Professional Finance Coach.

What are the skills and ways of being a professional coach?

Skills are numerous. We teach the ICF (International Coach Federation) Core Competencies (, and much more. We teach NLP (neuro-linguistic programming), listening skills, and the skills of supporting people in moving forward in their lives; in getting what they most want to have.

“Ways of being” is less specific than “skills” and is the most essential piece in becoming a professional coach. A way of being is a presence, a place to start, how people experience you, your level of openness and accessibility, your ability to meet people where they are and stand in that place with them. This is what supports people in moving forward. This is also an important distinction in our training.

What “kind” of coach training is this?

We teach results-based coaching. This means we coach to the end goal of getting what your clients really want. We coach commitment. The feedback we receive is that we are straightforward and effective in supporting people in creating tangible and specific results, whether those be business results, financial results, relationship results, health results, or anything else.

The FOUR A’s™:

As a fundamental baseline we train in coaching:


All coaching is about self-awareness. Ours is also focused on taking action, making and keeping agreements and accountability for results. This combines to create insightful, bold, effective forward movement for our clients.

Results of Coach Training

  1. You will be certified as a Professional Coach by McLaren Coaching.
  2. You will have, among other things:
    • the skill sets of coaching;
    • the ground of BEING a professional coach;
    • substantial experience coaching intern clients;
    • substantial real-time specific and usable feedback on your coaching;
    • the experience of coaching others in the training;
    • a structure for “how” to coach, as in Intake Forms, Coaching Plan creation, Prep forms, Debrief forms and other logistical matters;
    • knowledge of and competency in, the ICF Core Competencies for coaching;
    • experience in enrolling clients (see c., above); and
    • so much more!

“As the owner of my own law firm, I decided to take the McLaren Coaching, Transformative Coaching Essentials coach training program, in order to add a new component to my practice, where I could help clients resolve disputes without having to litigate. I have learned a lot about how people think, behave, and react and that has supported this part of my business. This has also helped me connect with clients, referral partners and my employees. I have used the coaching tools of enrollment, accountability and communication to increase my business revenue, grow my practice, and change the way I relate to employees and clients. This program is a creative, innovative and fun way to learn these skills. I would recommend this program for business owners who are looking to grow or connect more and in a different way with employees and clients; also to managers who are looking to be more effective with their staff.”
– Ali Goff, owner Law Offices of Alexandria Goff


1. The training:

1 Saturday per month – full days. Time may vary, but plan on 8am – 6pm.

  • Weekend 1: June 5
  • Weekend 2: July 10
  • Weekend 3: Aug. 7
  • Weekend 4: Sept. 11
  • Weekend 5: Oct. 9
  • Weekend 6: Nov. 6
  • Weekend 7: Dec. 4
  • Weekend 8: Jan. 8
  • Weekend 9: Feb. 5
  • Weekend 10: March 5
  • Weekend 11: April 9/10
  • Weekend 12: May 14/15

All trainings are held live in Sacramento. (The ’21-’22 training will be adjusted to zoom as needed due to COVID.)

2. Between weekend trainings:

  • One teaching phone call either on a topic chosen by your coach or a topic requested by your group.
  • On a weekly basis, you will be coaching one person from your training; and a separate person from your training will be coaching you.
  • After the first month, you will enroll intern clients. The requirement is 80 hours of intern coaching for the year, which will work out to about 2 clients at a time – each for a 10 week period. Therefore, you will on average be coaching 2 intern clients per week throughout the training.
  • You will record some of your coaching calls so that your coach and fellow participants can give you feedback.
  • You will record feedback on some of your fellow participants’ calls.
  • You will read about 4-5 books.
  • You will complete homework.
  • You will have weekly meetings and/or check-in’s with your accountability partner(s).

How much time should be dedicated per week, in addition to the actual training?

This number may fluctuate. This is a Program, rather than a series of classes. So you will be living this coach training outside the classroom. It is meant to be transformative. As in, you leave BEING a professional coach, not just having knowledge of how to DO coaching. At the same time, you need not make it “hard.” And if you do, that will be excellent learning for you. Much of learning to coach others is learning about yourself.

Is there anything we should/could do to prepare before the class starts?

There will be pre-work. There will be one book to read and a few questions for you to think about and answer. Assignments will be available on May 1, 2021. Meanwhile, books that will support your learning are the following:

  • The Art of Possibility, Zander and Zander
  • The Biology of Belief, Bruce Lipton
  • Leadership and the New Science, Margaret Wheatley
  • Breaking the Habit of Being Yourself, Joe Dispenza

Cost: $7,000

Early registration discounts are available as well as tailored payment plans.

Payment options: There is an option to make payments on the training throughout the year.

Email for more information or to register.



“I feel so lucky to be a part of this program, of this group, of this community of like-minded people. I realize how much each person has brought to my life. I realize how connected I feel despite our challenges of being together physically. I realize how much fun it has been and continues to be. But the real eye opener? I realized how expertly this program has been designed. I realized how brilliantly we are all put together and the opportunities we are given, consistently, to build this network of support. And the value adds? I recently did the math on how much value we get just from the one on one coaching we receive. Then I added the value of the coaching we receive from the staff coaches. Then I added the value of whatever money we are receiving as coaches for our intern clients. Mind blown. Put in that framework, we are getting a very powerful bang for every buck spent on this training.”
– Wendy Green
Attorney at Law and Professional Coach

“I decided to take McLaren Coaching’s coach training (Transformative Coaching Essentials) because I wanted to make a difference in the world by learning how to facilitate people transforming their lives – at any age. In the process, I transformed my own life. And discovered my destiny to BE a Dynamic Aging Coach.”
– Joan Virginia Allen
Retired Elder Law & Estate-Planning Attorney
Co-author of book Dynamic Aging: Simple Steps to Whole Body Mobility,
Author of Dynamicaging4Life blog
Restorative Exercise Specialist
Certified professional Dynamic Aging Coach

“This training has helped me so much to grow my skills as a leader – learning to be more curious with people and less of a problem solver so that they can create their own solutions has created a lovely dynamic with the management teams that I am privileged to work with in San Joaquin County. I can only imagine that this will be even more useful as I work to open a third new program with yet another new management team here in Sacramento County over the next three months. This has been a harried and sometimes scary year for me with taking on this new role at work and the coach training, but as I look back over the year I am so grateful that I had that conversation in 2018 that led to my being able to participate in your course this year. It’s been a whirl, but oh what a bright and lovely whirl, as I look back over the last nine months. Thank you!”
– Alexis B.

“The skills I’ve learned as a coach not only benefit my ability to advance my business, it also enhances the treatment I offer my clients tremendously. As a therapist, I experience far greater ease obtaining clients, challenging their commitment to treatment and assisting them in achieving their therapeutic goals. Most of my clients have consistently achieved their therapeutic goals. While these are their results, I realize my ability to guide their process plays a large role.

For me, no doubt the greatest benefit of becoming a coach is learning to transform through Mastery over my own life. No matter how wonderful life may be, there is always additional growth opportunities. I’ve been known to say, your work will be limited at the highest level of your own transformation. As a therapist, I am about assisting clients to transform their lives. So why wouldn’t I continue to transform myself through self-mastery? I view transformative coaching training as essential for all therapists.”
– Rose Solorzano

“Coach training has changed the way I view myself in the world. I didn’t realize the level of transformation that I would go through by going through this process but it truly has been a life changing transformation.

I originally enrolled in coach training to connect better with my clients and to understand coaching on a deeper level. After coaching one on one with Cami for a year, I knew the value of coaching in my life and wanted the opportunity to share my experience with others.

However, only a short time after starting Cami’s coach training program, I realized that this training was something very, very special. Not only was I learning valuable information about coaching during and in-between each session, but I had found a support system of fantastic human beings and coaches that were helping me find a completely new perspective on my life. Each weekend challenged me to view the world I knew in different ways including my beliefs about how I existed in the world.

Perhaps the most influential part of the program for me was being able to work with my own coaching clients. The coach/client relationship is a special thing. For me, this relationship has given me a purpose beyond what I had previously thought possible. Seeing the potential in my clients and being able to watch them push through their barriers to overcome obstacles has been one of the most rewarding experiences of my life.

I would highly recommend this program to anyone interested in learning more about coaching or themselves.”
– Tim Stephenson
Jazz Percussionist & Teacher