Your words are more than content—they’re your brand. In this two-part conversation, Cami McLaren and Erin Lebacqz explore how strategic writing helps small business owners connect, convert, and grow with clarity and purpose.

The 5th TCE cohort completed their yearlong journey in Weekend 12—celebrating certification, community, and the transformation that comes from becoming a coach. It’s not just an end—it’s a beginning.

At 86, Joan Virginia Allen is coaching, hiking, publishing, and defying the narrative of what aging “should” look like. Her memoir is both a guide and a bold invitation to live fully—at every stage of life.

Inspired by The Creative Act by Rick Rubin, this post explores coaching as a powerful way of being—one that creates, transforms, and invites us to move beyond limiting beliefs.